Just talking to leads at the convention is not enough to turn them into customers, especially since they probably stopped by your competitor’s trade show displays and talked to them also. What will set you apart from other exhibitors is following up after the trade show is over. Once study revealed that 80 percent of exhibitors do not follow up with leads after events, resulting in fewer sales than you could have gotten if they were to take this final step. So, what are some ways you can effortlessly contact with these potential new customers after the show? Smash Hit Displays, a leading online supplier of portable displays for trade shows, offers the following tips.

1. Don’t Forget the Lead Forms

With today’s technology, most people are opting to use electronical lead forms to hold all of the information on a laptop, iPad, or smart phone. As helpful as these gadgets are, having a stack of paper lead forms at your trade show booth is equally as important. These forms should contain the contact information for the lead (phone number, address, email address, etc), as well as their job title and name of the company. Also, having a list of qualifying questions will be able to help you weed out the good leads from the bad ones.

2. Use Rating Systems

A simple rating system will tell you right away which leads are very interested and should be contacted first just by looking at the form. One example of a rating system is to use “a, b, or c” at the top of the lead form, “a” being a hot lead.

3. Don’t Let Too Much Time Pass

Following up too late could cause leads to completely forget the conversation they had with you at the show displays, and may give your competitors a chance to contact them before you. Yet, following up too soon after the convention could make them feel pressured to buy from you. Wait no longer than a week after the trade show to contact them.

Following up with leads you retrieved from your trade show exhibit can not only give you a chance to thank them after the show, but will also allow them to ask any further questions they have about your products or services.

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Not only will your trade show display play a huge role in how much traffic you receive, but it is also the staff that will turn these semi-interested attendees into new customers. So, how is this done? Well, there are a few things your team can do to boost the trade show booth popularity and make you a hit at your next event.

Approach Visitors

Even if someone is walking slowly past your display system, either you or your fellow staffer should approach them and engage in conversation. Your conversation should not center around a sales pitch because that may end up scaring them away. Although these attendees may not have intended on stopping by your booth display, most of them will end up staying.

Walk the Aisles

If traffic is slow at your booth, start walking the aisles and talking to people who are also walking or are checking out other trade show displays. If you can begin talking to these individuals and slip into the conversation where your booth is and what your company does, they will surely make time to stop by.

Always Have Someone at the Trade Show Exhibit

If you decide to walk the aisles, never leave your display booth unattended. Make sure someone is there to talk to anyone who enters your portable display. You could be missing out on sales if you aren’t there to greet them.

Tidy up During Slow Times

If traffic has slowed down at your convention display, use that time to tidy up your booth space. An organized show display is much more welcoming than a messy display.

These tips will help you and your staff build relationships with other attendees and may turn into new customers. Whether using pop-up displays or 20 x 20 custom displays, the right staff can make all the difference in how successful you are at the convention.

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Especially in the summer months, you may find more and more events being held outside. In this case, it’s important your trade show booths are also meant to handle the outdoor weather. Luckily, there are banner stands and tents built specifically for occasions like this. Here are some of the features you will find in these special display systems that you won’t find in indoor display systems.

Won’t Fall Over

The last thing you want to deal with is a display booth that won’t stay put no matter how many fixtures you have surrounding it. The bases of outdoor booths can be filled with water or sand to prevent the hassle of constantly having to set your convention display up again and again. This one little feature will add weight to the exhibit for a more stable appearance. Not only are the bases easy to fill, but they are equally as simple to drain for a lightweight display system that can be packed up with ease.

Weather-Proof Ink

Even in the most beautiful and sunny weather, your graphics can be damaged with too much sun exposure. Luckily, outdoor banner stand displays use a special ink that will outlast rain, UV rays, wind, snow, and any other weather condition Mother Nature decides to throw at us.

Versatile

These display booths for trade shows can also be used indoors, saving you money on buying separate booth displays for different events. Just as you would find with any banner stand, the graphic panels can easily be interchanged on the outdoor banners for a new look from one event to the next.

Graphic Walls can be added to Outdoor Tents

Instead of just the regular boring tent, outdoor tents for trade shows and events can transform into booth displays on their own with the option of adding dye sub walls to them. It’s a quality and eye-catching look that is perfect for outdoor and indoor events.

Outdoor convention booths aren’t just made for conventions, but can also be used as a sidewalk banner stand, retail advertisement, or as signage that is combined with a larger booth for more visibility.

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One of the newest and fastest growing trade show displays is the innovative Emerald Convention Displays. These displays are part of the Hybrid Trade Show Booth family, which are known for combining modern show display elements (tension fabric) with traditional booth components (aluminum extrusion). Here are some of the benefits of the Emerald Convention Booths:

Cutting-Edge Design

The beautiful look of this trade show display is due to the unique wavy canopy that adds a custom look. Instead of the traditional box-shaped tradeshow booths for trade shows, wings are used to add personality. Since everything is being done electronically these days, it makes sense that most companies cut down on the amount of brochures and literature they print out and turn to presentations instead. You have the option of attaching plasma monitors to these booth displays for a stunning way of displaying your presentation or video. There are so many more accessories included to make these exhibition booths stand out.

Low Price, High Quality

Since Emerald Booths are made entirely in China, the prices are much lower than other trade show exhibits; however, that does not mean the quality is any less. The durable aluminum frame is built to last for years and comes with heavy-duty shipping cases to safely transport the entire exhibit from one event to the next. Although these display systems are built to outlast the daily wear and tear associated with setting up and packing up these booths, a lifetime warranty is included on the frame to protect against any manufacturer defects.

Quick Turnaround Time

If you suddenly decide to go to an event in a couple weeks but haven’t purchased your portable display yet, no problem. Emerald Hybrid Displays with graphics can be shipped in no more than 7 days.

A Variety of Sizes and Configurations

Whether you are looking for a 10 foot display system or a 20 foot display booths, there is one to fit every exhibitor’s booth space and budget. If you decide to buy a 20 foot trade show booth, they can be broken down into 2 separate 10 foot displays to fit any booth space.

These affordable custom modular displays have already become a hit and are sure to continue climbing the popularity chart. Good luck at your next event!

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Trade show flooring is becoming a necessity at conventions because, not only are they stylish, but they will keep your feet from aching after standing on them for hours at a time thanks to the extra layer of padding. To draw attention to trade show booths, it is important to have a look that will stand out. Here are some of the most unique flooring options available for trade shows or your place of business.

Rollable Bamboo Flooring

Bamboo is used to create this stunning show display flooring for an environmentally-friendly alternative. It is lightweight, durable, and can easily be rolled up to pack it up when the show is over. It lays flat and comes in a variety of colors.

Dye-Sub Trade Show Carpet

This carpet will enhance the look of any trade show display because of the stunning graphics that are printed directly on it. If you would like to draw attention to your logo or a product, you will definitely accomplish that by printing it directly on these carpets for display booths.

Hardwood Flooring

It may look as if it was permanently placed in the trade show venue, but this display flooring option is actually quite easy to pack up and transport. Hardwood trade show flooring will give all trade show booths a sophisticated look.

Instead of just being an accessory, many exhibitors are now considering show display flooring an important feature. New options are constantly being added, so stay updated on the latest trade show display and flooring products with Smash Hit Displays.

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From an attendee’s standpoint, we are more likely to be drawn to trade show displays that have a cutting-edge look that sets them apart from the rest. Coming from the point of view of the exhibitor, there are various reasons we choose one portable display over another: easy assembly, price, or quality. One display that will keep attendees and exhibitors alike happy is the trade show truss displays. Here are a few reasons why you may want to go with these convention booths for your next event.

Easy to Put Together

Although these trade show exhibits have an intricate layout, they are actually very simple to assemble. The truss components are all color-coded with easy-to-read instructions to find the corresponding pieces, taking less than 2 hours to set the entire display system up without the use of tools.

Stable, Sturdy Construction

These convention exhibits are known for their durable and stable frame, allowing you to use them for years to come with minimal damage. However, many truss trade show displays have lifetime warranties in order to protect against any manufacturer defects.

Multiple Reconfigurations

These booths have the capabilities you would expect from custom displays because they can be re-molded to fit the look you are going for. Truss pieces can be added or removed, as well as a variety of trade show accessories are available to create a more personalized and memorable convention booth. Multiple sizes are also available to choose from.

Having trade show booths that are unlike the others is a must if you want your audience to remember you after the event, and the truss displays makes it easy to make an impact on your booth visitors. The unique designs you will find with the truss systems will definitely draw in a crowd.

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With hundreds of trade show displays competing for the attention of attendees, having a display system that is well-designed and stands out is a must. Conventions can be extremely effective ways of promoting and bringing awareness to your business and gaining new clients or contacts. It takes months of planning and preparing your portable displays for the big show; just slapping together your booth in a matter of minutes isn’t enough to make people want to stop by and browse your trade show booth. That being said, here are a few design tips that will help your trade show exhibit stand out and grab the eye of your audience.

Graphics That Tell a Story With Very Few Words

Think of your trade show graphics as you do billboards; they should be simple with minimal photos and words and contact information. Quite a few exhibitors are under the impression they should try to cram as much information into their portable displays as they do into their brochures. That’s not the case; in fact, too much information could cause information-overload and become forgotten by the attendees.

As quickly as cars drive past billboards along the highway, people will also be walking quickly past trade show displays and will only stop at ones that catch their eye. Your text and photos should be clear enough to see from a few display systems away. If you need more graphic room to display photos or information, consider using retractable banner stands along with your larger convention booth. They take up very little space, but can enhance the look of your booth.

Keep the Layout Open

Have you every heard the saying, “An open display is an inviting display?” No? Ok, maybe I’m the only one who says this but it should hold true with every convention exhibit, whether you have table top pop up displays or 20 foot trade show booths. Keep the entrance to your display system open and free from counters, tables, and any other fixture. Also, the center of your trade show booths should be open to allow visitors to freely browse your booth without worrying about running into someone or something. All accessories or products should be along the side of your trade show display to free up any space in the center.

Cover Any Table with a Promotional Table Cover

If you have any tables at the event, cover them with a table cover that has your logo imprinted on it and has a color that is close to your company’s colors. This way, your portable display will be much more memorable.

With these three tips and proper planning, you are sure to become a hit at your next event.

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Trade shows give you the opportunity to promote your products, increase awareness of your business, and meet other industry professionals. But why are you not getting the traffic to your trade show displays that you were expecting? Two words can make the difference between a trade show booth that gets noticed and one that gets lost in the crowd – visual aide. Most people are not just relying on their display system to draw in a crowd, but are using portable displays that take up very little space at conventions. One of the most common visual aides being used are banner stands.

Since banner stands take a matter of seconds to assemble, it gives you more time to focus on your main trade show exhibit. Retractable banner stands have especially increased in popularity since the graphics are stored directly into the base for an even easier assembly. Since your trade show graphics should be simple and not cluttered with photos and text, banner stands can be used to display a photo or contact information you weren’t able to fit on your larger convention booth.

Banner displays are also extremely versatile since they can be used paired up with other portable displays or alone. Some businesses use these trade show displays year-round in their stores or offices as advertising tools. Since the graphic cartridges can easily be changed, you can alter the look from the trade show floor to the sales floor. Multiple banner stands can also be used side-by-side to create banner stand walls.

These display systems continue to grow in popularity as both a single trade show exhibit and paired with booths, such as pop up displays. It’s the perfect solution to increase recognition of your display booth at the event.

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The trade show industry has definitely seen a rise in both exhibitors and attendance compared to last year. Since you will now have more people competing for the attention of attendees, having trade show displays that are unlike the rest is important. The Hybrid Trade Show Displays have definitely become a must-have at conventions for a number of reasons. Here are the top reasons exhibitors love these trade show booths.

The Best of Both Worlds

These trade show exhibits are known as “hybrids” because they have the portability of pop up displays and the look of custom displays. All hybrid display systems have tension fabric and aluminum extrusion systems

Affordable

These convention booths are inexpensive because the platform behind the design of these display booths comes from factory displays, which will create a base to work with and lower costs. They are also lightweight to reduce shipping costs and make them easier to pack up into the durable shipping cases.

Unique Design

Unlike the traditional box-shaped trade show displays, hybrid booths have a distinct shape that sets them apart. This is partly due to the fact that wings, headers, and canopies are included with most models for a look that will grab your audience’s attention.

Bold Trade Show Graphics

The first thing people will notice about your display system will be your graphics. Dramatic and flawless graphic panels are included for an eye-catching look that will clearly let attendees know who you are and what you do. If you are looking for more tips on designing your graphics, please read my article The Do’s and Don’ts of Trade Show Graphics

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