Have a Positive Image

Some companies may dress the part at their trade show exhibit, but may not know the answers to even the most basic questions. Other businesses may have all of the right answers, but do not wear the proper attire that would make anyone want to stop by and talk to them. If you really want to wow your audience, have both characteristics. Your clothes should be spotless and pressed to take out any wrinkles, while also being extremely knowledgeable when it comes to the products or services.

Gauge the Interest-Level of Attendees

It should be pretty easy to tell which attendees are highly interested in purchasing your product and which ones are just browsing. Every convention exhibit visitor should be talked to within the first 3 seconds of entering the booth, whether you are the one who speaks with them or it is someone from your staff. If you wait any longer, you could risk the interested parties leaving your display and going to your competitors. Train your staff on qualifying questions to ask to find out what the interest level is of each attendee. As important as it is to talk to everyone that comes to your show display, it is equally as important to spend a little extra time talking to those people who are ready to buy your product today.

Use Lead Cards

For every lead you retrieve from your exhibition booth, take their information down on a lead card. These cards should have enough room to write down the lead’s contact information, their job title, and answers to any questions you asked that would give you some idea as to what they are looking for and what products they will benefit from. This is much more effective than just collecting business cards because there will possibly be hundreds or thousands of people coming in and out of your booth, meaning that some cards could get lost along the way.

Retrieving leads from the convention is essential to the success of your trade show display. These ideas should allow you to easily draw them to your exhibit and obtain any information you will need to know for future reference.

For more information please visit our site at www.smashhitdisplays.com.

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Costs
Although all trade show pop up booths have a low price point, some are more affordable than others. The prices range from $500 to $4,000. It completely depends on the characteristics you want in your trade show booth.

Space
Another key point to take into consideration is how much space you will have available and how many people will be working in the booth. Will your exhibit space be small? Then tabletop displays may be the right fit for you. If you have a large space, then the possibilities are endless and 20 foot pop up displays may be a better choice.

Design
There are several different configurations available to choose from, including serpentine, gull-wing, curved, and straight. Also, each pop up booth comes with a different fabric or graphic panel package. Some come with fabric panels in your choice of color, others come with mural graphic panels to effectively promote your products or services, and then there are those display systems that come with both fabric and graphic panels. The design you choose to use will definitely narrow down which popup stand is right for you.

Pop up trade show displays are one of the most portable displays on the market and can be found at Smash Hit Displays. If you are still trying to decide what trade show booth will work best for you, contact us and we’d be more than happy to help you find one that will fit your needs and goal at the trade show.

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Location is Key

Keep in mind that there will be hundreds of other exhibit booths competing for attention, so picking the right area to display your exhibit is very important. If you have the option, choose high-traffic areas for more visibility at the show, including the entrance and exit, as well as near food and restroom areas.

Add a Spotlight

Most trade show venues have are dimly lit, which could make your display system look like everyone else’s. Lighting is an inexpensive accessory that can make a huge difference in the visibility of your convention booth. It can be used to spotlight certain images on your graphic panels or on products on display.

Give Yourself Time

Although pop up booths have a quick turnaround time, you should still give yourself plenty of time to design it. This means having clean and fresh graphics, as well as the right accessories to boost the look of your popup stand. Begin designing your trade show display several months in advance so that you don’t have to worry about throwing together a display booth at last minute.

Pop up displays are just one exhibit you will find from Smash Hit Displays, but there are also a variety of other popular choices to help you stand out at trade shows and fairs, including truss systems, banner stands, and custom displays. These tips can be used to enhance any convention display you choose to use.

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The graphic panels are also easy to install by using magnetic channel bars that are also identical so that you don’t have to spend time trying to find the right channel bar for each panel. Channel bars are on the top and bottom of the frame in order to keep the panels firmly attached until you are ready to take them down. Extra trade show graphics can be added to these pop up displays if you would like to promote different sales, products, or services from one show to the next.

These trade show booths are lightweight and can easily pack into a heavy-duty shipping case which will make traveling a breeze.  A variety of sizes and configurations are available to make you stand out from the rest!

This is just one of the many convention booths you will find from Smash Hit Displays and continues to be a popular product. If you have further questions or comments about this or any show display, feel free to contact Smash Hit Displays.

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Stay Connected on and off the Trade Show Floor

If you don’t have a Facebook, Twitter, or LinkedIn account by now, it is time to sign up. By using social media before and during the event, you’ll have the opportunity of connecting with other attendees and exhibitors, as well as intrigue some of your followers and fans to stop by your booth who may not have necessarily planned on going to the show in the first place. There are also a variety of mobile apps available specifically for the trade show industry that will allow your customers to find out where your show booth is located and get an itinerary for what activities they should plan on seeing at your display system.

Incorporate iPads

Everyone seems interested in what the iPad has to offer, so why not bring one or two to the show. They can be used to fill out lead forms, if you are using electronic forms, to show attendees your company’s website, or iPads can even be given away as a drawing prize.

More Live Video Streaming

More businesses are beginning to integrate live video streaming into their exhibit booth. This is a great way to keep your audience engaged and show them exactly why they should stop by your trade show exhibit.

Free Wi-Fi

Offering free Wi-Fi will cause people to flock towards your booth display since they will be able to use the Internet without any charges. It will also give your booth visitors the opportunity check out your website.

Trade Show Exhibits are Going Green

Sustainability has become a major trend in the industry through more eco-friendly show displays and promotional items. There are some display systems that are made entirely out of recycled material, such as Eco System Show Displays. Exhibitors are also printing their company literature on recycled paper or are ditching the paper altogether by using the social media, QR codes, and mobile apps to relay any information they want their target audience to know.

The exhibit industry is booming and will continue to grow in 2012 due to the effectiveness of face-to-face contact trade shows provide. These ideas should help get you on the right track to becoming a hit at your next event.

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Know Your Vision

Before you can jump right in and begin designing your trade show exhibit visuals, know your vision and your audience. What message are you trying to communicate? Who’s your audience? What will the overall theme of my exhibit booth be? These are just a few questions to ask yourself to get a better understanding of how to design your graphics– and trust me, they DO matter!

If you would like to include text on your display systems, keep it short and to the point. No matter what audience you are targeting, no one will stick around and read lengthy paragraphs of information on your display system. Instead, save this information for brochures or pamphlets. Bullet point lists with short sentences that explain the benefits of your products or services can be extremely effective and easy to read from the aisles.

A Picture is Worth a Thousand Words

It can be fun going through some of your product pictures and deciding which ones to use. Trade show booths that display a collage of pictures can be forgettable and overwhelming. Choose one powerful photo that will scream to your audience, “Look at me!” Of course, it should answer all of the questions I have stated in the above section in order to draw in the right people and hopefully get some new leads.

Know Your Goal at the Trade Show

As important as graphics for trade show exhibits are, it is equally as important to have a goal in place. Picking the proper trade shows and events for your industry, pre-show marketing campaigns that include your booth number and the time and dates of the convention, and free gifts or drawings are all great ways to increase the number of people who come to your show booth and meet those goals you have set for yourself and your team.

Whether you are using and exhibition truss, pop up displays, custom displays, or even exhibit rentals, these tips can make all the different between a display booth that gets result and one that sits back and watches their competitors reap all the benefits! Best of luck to you and happy exhibiting!

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Become an Attendee

If you have never been an exhibitor before, then walking the show floors is a great first step. You’ll be able to check out all of the other trade show displays and find out what some people are doing to draw in a crowd to their booth and what ideas others are using that aren’t working. From the design of the exhibit to the promotional products, you’ll be able to incorporate some of these ideas into your display.

Pre-Show Marketing

Before anyone is able to go to the event, they need to know about it. Send out pre-show mailers to customers or in local newspapers to get the word out. Email marketing and social media are other excellent ways of reaching out to your target demographic. Include your booth number, location, and the times and dates of the convention.

Bring Good Communicators with You

Visitors to your booth exhibit are going to have some questions about your products or services. Choose your staff wisely by bringing the employees who are able to communicate and thoroughly explain each offering well. If they are unable to speak well, attendees may leave your show display more confused than when they arrived.

Keep Your Show Display Open

The more room there is in your show display, the more people will want to stop by. You don’t necessarily need a custom 20×30 display, but just rearranging your exhibit booth strategically will help it look larger. Keep all furniture and accessories out of the center and entrance by displaying them along the sides of the display stand for a more welcoming layout.

Trade shows can help increase leads and sales dramatically if done correctly. With these tips, you should be more than prepared to participate in your first or fiftieth trade show.

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Fill out Profiles Completely

One of the best ways to be found is through profiles on social networking sites. Although you have a limited amount of space, fill it out as completely as you can in order to let your audience know who you are and what your business does. Most social media accounts have a place to list your website, so make sure to take advantage of this little box that’s available for you. There are also plenty of tools that allow you to shorten the URL – stay away from these because you want people to remember your URL and not have to struggle finding it.

Create a Live Blog

If exhibitors are holding presentations at their show displays or if your staff will be having a presentation, have someone take notes and blog about it while still on the show floor. As long as the post is informative and not an advertisement, your audience will enjoy reading it and will hopefully pass it along to their coworkers, friends, or family.

Make it Fun

Even the most serious business professionals can be a little goofy at trade shows. Take pictures of your staff or other exhibitors and attendees at their funniest. This could mean wearing silly hats, making funny faces, something at yours or other trade show exhibits that is hilarious. This will show the lighter side of trade shows and that, although portable displays are often used for networking or generating links, that it can also be fun. Post these pictures to Facebook for your fans to see.

Get Chummy with Trade Show Organizers

The closer you are to the organizers, the more exposure you will most likely receive on their websites. If they are planning on writing a press release or blog, hopefully they will ask you or your staff for an interview.

Pop up displays and other trade show booths are an investment for your company’s future that will pay off within a couple of shows. Hopefully these tips will help you make the most of social media for your next event.

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If you are one of the many business owners who are interested in becoming frequent exhibitors, then portable displays are the way to go. They are lightweight, set up and disassemble very quickly, and are affordable. Here are some of the portable trade show displays to look for.

Pop up Displays

This is the most popular trade show booth on the market because of its portability. The frame is quickly put together with a simple small-to-large pop open design, taking minutes to complete. Some pop up booths have magnetic channel bars to firmly attach the graphic panels. These display booths come in several sizes including table top displays, 8 foot, 10 foot, and 20 foot trade show exhibits.

Banner Stands

If you are short on space, banner stands are perfect for you. They may take up very little space width-wise, but can be as tall as 10 feet high. An average of 5 minutes is required to put trade show banners together. These display booths can be used either alone or paired up with larger trade show exhibits, such as truss systems, for a more eye-catching show booth.

Fabric Tension Displays

Fabric tension display systems are very similar to pop up displays since the frame can also pop open and lock into place. What makes these booth exhibits different is the fact that durable tension fabric is stretched across the entire frame instead of needing to use panels. The tension fabric creates a flawless, refreshing look that is unlike traditional trade show booths.

These are just a few of the show exhibits that can easily be transported from one trade show to the next without breaking the bank. For more convention booth ideas, please visit Smash Hit Displays website.

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Do You Plan on Traveling to the Event?

Pop up booths is one of the most portable trade show exhibits on the market since they are extremely lightweight and take minutes to assemble. The heavy-duty aluminum frame simply pops open in an accordion-like fashion and locks into place. It is equally as easy to pack up in the durable shipping case.

What is the Size of Your Booth Space?

Knowing the answer to this question is extremely important in discovering how much room you have to work with. It would be impossible to have a 20 foot trade show booth if you only had a 10×10 space, right? Luckily, trade show pop up displays come in a variety of sizes, including table top, 8, 10, and 20 foot display booths.

Do You Need a Trade Show Display in a Hurry?

Pop up exhibits with graphics can be shipped in less than a week, whereas some convention booths can take weeks before they are shipped.

There are plenty of attractive booth exhibits on the market, but pop up displays are a reliable choice if you need an exhibit that is portable, fits into your booth space, and can be shipped quickly. For more tips, give Smash Hit Displays a call or check out our blog: http://www.smashhitdisplays.com/blog/.

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